Samsung phones, American Express, clothes “designed” by Mom Knowles, now Direct TV. Beyonce will appear in commercials for practically anything. This Direct TV commercial — in which Beyonce appears holding the gold-plated word “UPGRADE” in her mouth (it should read “DEGRADE”) is the latest in the bizarre career path of a young woman who certainly must have enough money and recognition to last many lifetimes. How about doing some PSAs benefiting the unsettled communities in your hometown in Texas?

Don’t Beyonce’s parents, not to mention Jay Z, advise her not to do this stuff? You’ve really got to hope that it’s bad, or no, advice, and not just insane greed that is the driving force here. Embarrassing.